WORK

BKB Eckington Launch Campaign

Promotion for the first climbing gym in Washington DC, Brooklyn Boulders Eckington.

ROLE 

Art Direction, Design, Project Management

THE GOAL

Create a digital ad campaign and web experience to promote the under-construction gym to potential members.

During previous facility launches, the team relied on events + tours for pre-sales. Since Covid regulations were in place for this launch, it was imperative to have an effective online presence to showcase the gym.

THE RESULT

The most successful Brooklyn Boulders launch to date, with 1k members joining prior to opening.

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BACKGROUND

As of Feb ’22, this location is now DC Bouldering Project.

Photo Credit: Gus Moser